Huge unusable term lists—teams then argue across ownership lines.
Terms + pages
Keyword Ranking Ops
Ranks without leads usually mean wrong terms or pages that miss intent.
Build page/content matrices around business terms and iterate on performance.
Audit first
Find index and structure gaps before spending on content.
Trackable metrics
Separate rankings, coverage and conversion paths.
Executable tech
We coordinate structure fixes with builders—not advice-only PDFs.
Keyword ops blockers
These usually show up before a project starts—or right after a rushed launch.
List and detail pages compete for the same term—it often surfaces only after production impact.
Ranks tracked; clicks and conversions ignored—iteration and local integration slow down.
No inventory plan for seasonal/long-tail terms—users feel it as inconsistent data or UX.
Executable term-page matrix
Tier by value/difficulty; one primary page per term; monthly tune titles, links and content. Map commercial intent to landing pages and links—not keyword stuffing. Fits sites ready to expand terms and page quality.
Map commercial intent to landing pages and links—not keyword stuffing. Fits sites ready to expand terms and page quality.
- Scope written before coding
- Milestones you can accept
- Handover notes included
Highlights
What this engagement typically covers.
Term/intent tiers
Included in scope after we confirm stack, constraints and acceptance checks.
Landing-page plan
Included in scope after we confirm stack, constraints and acceptance checks.
Title & copy tuning
Included in scope after we confirm stack, constraints and acceptance checks.
Rank/traffic review
Included in scope after we confirm stack, constraints and acceptance checks.
What you get
- Tiered term list
- Page-term map
- Monthly actions
- Performance sheet
- Next-month hypotheses
How we work
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01
Business-term interview, with written stage outputs.
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02
Matrix sign-off, with written stage outputs.
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03
Page optimizations, with written stage outputs.
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04
Monthly review, with written stage outputs.
Ready to lock scope?
Share core terms and landing pages—we'll find gaps.