Duplicate sections and messy URLs dilute equity—teams then argue across ownership lines.
Structure + content
Site-wide SEO
Publishing more without fixing structure is like sending more cars into a jam.
Systemic SEO across IA, internal links, title systems and template fields.
Audit first
Find index and structure gaps before spending on content.
Trackable metrics
Separate rankings, coverage and conversion paths.
Executable tech
We coordinate structure fixes with builders—not advice-only PDFs.
Site-wide issues
These usually show up before a project starts—or right after a rushed launch.
Key pages unindexed or crowded by params—it often surfaces only after production impact.
Templates lack unique titles/descriptions—iteration and local integration slow down.
Random internal links hide priorities—users feel it as inconsistent data or UX.
Structure-first plan
Prioritized backlog: unblock crawl, lock IA/internal-link rules, then content and links. For live sites with unstable indexing or weak templates. We clear crawl blockers, fix structure/templates, then set content cadence.
For live sites with unstable indexing or weak templates. We clear crawl blockers, fix structure/templates, then set content cadence.
- Scope written before coding
- Milestones you can accept
- Handover notes included
Highlights
What this engagement typically covers.
IA & internal links
Included in scope after we confirm stack, constraints and acceptance checks.
Title/description system
Included in scope after we confirm stack, constraints and acceptance checks.
Template SEO fields
Included in scope after we confirm stack, constraints and acceptance checks.
Crawl/index triage
Included in scope after we confirm stack, constraints and acceptance checks.
What you get
- Issue backlog
- IA/internal-link plan
- Template field spec
- Stage review
- Next content direction
How we work
-
01
Crawl/index audit, with written stage outputs.
-
02
Structure sign-off, with written stage outputs.
-
03
Template/page rollout, with written stage outputs.
-
04
Review & iterate, with written stage outputs.
Ready to lock scope?
Send your sitemap or nav—we'll name three structure priorities.